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<h1 class="page-title">Workshop</h1>
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<h2 class="main-heading mb-4">Pre-Conference Workshop</h2>
<h4 style="font-family: italic;">Topic: Impact of Article aligned with Journal's requirement - A workshop on Research Article Development.</h4>
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<h5 style="color:black;">Dr. Vikas Arya</h5>
<p ><strong>Assistant Professor – Marketing<br>
Rabat Business School, <br>
International University of Rabat,<br>
Morocco, North Africa<br>
Email: <a href="mailto:vikas.aryaa@yahoo.in">vikas.aryaa@yahoo.in</a><br>
ORCID: 0000-0001-8025-1528</strong></p>
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<p class="arya1">Dr. Vikas Arya, is a doctorate in Digital Brand Management and currently associated with Rabat
Business School, Morocco, as an Assistant Professor (Marketing), and Director (Founder)
BlueForskning Research Academy. As a research scholar, he has presented his research work at more
than 45 reputed conferences, including EGOS at CBS-Denmark, American Marketing Science 2020
Conference (AMS-USA), and American Marketing Association Winter Conference 2021 (AMA-USA).
Prof. Dr. Arya is a Guest Editor of a special issue of Nine International Journals listed in Scopus &/or
ABDC category. He has published papers in reputed journals such as International journal of
Information Management, Computers in Human Behavior, Journal of Retailing and Consumer
Studies, Journal of Global Information Management etc. He is an expert on data analysis using SPSS,
AMOS, ADANCO, SMART_PLS, Process, NodeXL, and Nvivo, and imparted various training
sessions/workshops on Research & Data Analysis.His core research and teaching interests are in
Consumer Behaviour, Brand Management, Marketing Communication, Destination Branding, Digital
Mobile Apps’ marketing, Brand Building using virtual platforms, Sports Marketing, and
Communication in Health Care management..</p>
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