Mastering Micro-Targeted Personalization in Email Campaigns: A Deep Dive into Data-Driven Strategies and Technical Execution #19
1. Understanding Data Collection for Micro-Targeted Personalization a) Identifying Key Data Points Specific to Email Personalization Goals To effectively tailor email content at a micro level, you must first pinpoint the most relevant data points. These include explicit data such as demographic details (age, gender, location), behavioral signals like past email engagement (opens, clicks), purchase …
